The Global Communication and Management Program (GCM) offers a Bachelor of Arts degree in Communication for internationals,enrolling students from 2020. The program may be completed in four years of study.

Adhering to the long-standing international teaching philosophy of Zhejiang University, the GCM program is committed to training entrepreneurs and future business leaders who combine interdisciplinary knowledge, expertise in financial and business analysis, and a deep understanding of China's business environment to excel in China and compete globally. Students will graduate with bilingual proficiency in Chinese and English, cross-cultural communication skills and a solid foundation of knowledge about China. Equipped with the fundamentals of communication and management, students will be able to succeed in multinational corporations and Chinese enterprises in the fields of management, business, communications and marketing and will be well-equipped to serve as a bridge between China and the world.

Program Features

  • INTERDISCIPLINARY PEDAGOGY

    The program of GCM is Zhejiang University's first undergraduate business program to welcome international students. The trailblazing program is also the first of its kind to combine management, finance, communication and China studies into an interdisciplinary platform for international undergraduate students.

  • APPLIED AND BILINGUAL CURRICULUM

    Practical courses in Chinese language and culture, communications, finance, and global business are offered. English is the primary language of instruction, with Chinese being used in applied settings and research. Cross-cultural communication is stressed throughout the program.

  • ENGAGEMENT IN WORLD-CLASS LEARNING ENVIRONMENT

    The Zhejiang University International Campus, where the program is located, is a model for international cooperation and integration of Eastern and Western styles of education. The campus brings together prestigious Chinese and foreign professors and a large international student community and admits several hundred highly qualified Chinese high school students each year.

  • HUB FOR ENTREPRENEURSHIP AND INNOVATION

    Beyond the classroom, ZIBS provides exceptional opportunities for professional practice, industry internships and cultural experiences. ZIBS has established strategic partnerships with Ant Financial and other leading firms, providing students the ability to participate in a 6-month practical training program in world leading firms.

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