Zhejiang University International Business School (ZIBS) offers the International Master of Communication and Business Program, enrolling students from 2020. The length of the full-time program is 2 years. The degree of Master of Arts (MA) in Communication will be conferred upon completion.

Created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University, iMCB is an interdisciplinary program committed to training leaders who combine global vision, intercultural competence and understanding of China to position themselves as globally-competitive China business experts. Through this program students will develop Chinese language abilities, intercultural communication competence, research and analysis skills and practical experience in business and management. Graduates will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.

Program Features

  • Pioneer in Chinese Business Studies

    iMCB is the first master program for international students offered jointly by ZIBS and Zhejiang University College of Media and International Culture and builds on the foundations of the pioneering Master of China Studies program of ZJU. The iMCB program is specially designed for talented international students interested in Chinese business, communications and media.

  • Interdisciplinary Education

    Grounded in China studies and intercultural communication, iMCB is an interdisciplinary program which combines coursework and research in Chinese business culture, management practices, sociology, and intercultural understanding.

  • Diverse Learning Community

    Located on the International Campus, the iMCB program provides a cross-cultural learning environment combining Eastern and Western styles of education and is equipped with exceptional campus facilities. The campus hosts students from over 30 countries who form a large, diverse, and interdisciplinary learning community.

  • At the Heart of Best Practices

    The iMCB program is located in the heart of the Yangtze River Delta, China's most dynamic and innovative region. ZIBS partners with world-renowned firms in the region to provide students with outstanding internship opportunities and platforms for business research.

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