Zhejiang University International Business School (ZIBS) offers the Master of Communication and Management Program, enrolling students from 2021. The length of the full-time program is 2 years. The degree of Master of Arts (MA) in Communication will be conferred upon completion.
Created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University, MCM is an interdisciplinary program committed to training leaders who combine global vision, intercultural competence and understanding of China to position themselves as globally-competitive China business experts. Through this program students will develop Chinese language abilities, intercultural communication competence, research and analysis skills and practical experience in business and management. Graduates will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.