Cross-border e-commerce helps the Micro, small and medium-sized enterprises (MSMEs) from developing countries to become more competitive in the international market and to diversify their exports. The Regional Comprehensive Economic Partnership (RCEP) agreement provides new opportunities for companies from the Association of Southeast Asian Nations (ASEAN). To capture that potential, small businesses in these countries need more market intelligence. 
This paper fills that gap, using market data from Alibaba.com to identify which products from ASEAN countries can generate the most demand abroad. It also features product and market diversification and export potential analysis from the International Trade Centre (ITC) for individual RCEP countries. The publication provides up-to-date market intelligence for ASEAN MSMEs in their cross-border e-commerce operation.

 

       
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